EasyGo

What started as an mission to help people communicate while driving, ended as a tool to calm down while driving. Our client asked us to develop an app for people to communicate while driving and comment on each others drivers skills. We had to take into account the laws that prevent drivers from using electronic devices while driving. Once we established the target group as drivers between the ages of 18 and 65 we started with an online survey. Around one hondred people have completed the survey with the majority saying they wound not like interaction with fellow drivers.

So we created two concepts for our client. One where we ignore the user survey and went along with the wishes of the client. In the other one we focus on improving your health while driving and keep social interaction at a minimum. We presented both our concepts to our client and after a lot of consideration he chose the second. So we went back to work out the app

We started focusing on health while driving. Our new concept was based on research saying that classical music helps you calm down. So when you are driving and you are starting to get uneasy the app automatically starts music calmer music. With the current trend of implementing heartbeat measuring devices in everything like watches, it should be easier for the app to know when you are starting to get restless.